Covered in the logo requirements stated by Montrose County representatives, the logo should stand the test of time by representing the area and its surrounding communities in a traditional, but not antiquated way, and should reflect the County’s mission and vision statements. The logo should be legible, scalable, and flexible, designed to be used in a wide variety of mediums including print and digital applications. The logo should incorporate earthy tones, not bright primary colors, and no curly fonts. The logo should appeal to a wide range of diverse viewers.
In addition to these requirements, the county wanted the new logo to reflect the major founding blocks of our area, being agriculture (represented by our famous Olathe Sweet Corn) and mining. The logo also includes the major natural landscapes that make up Montrose County including the Gunnison river and the surrounding mountains/plateaus/adobes. Inspiration was taken from the sihlouette of Warner Point.
The logo includes traditional elements to convey a sense of establishment, while utilizing clean lines and a timeless font to stand the test of time. It is simple, scalable and versatile.