Citizens State Bank (formerly The Citizens State Bank of Ouray) had a dated, inconsistent, and un-memorable brand. Our Goal: Create a consistent and recognizable image for the bank and it’s branches that conveys the message that Citizens State Bank is a local, community oriented bank with a strong 100 year history that facilitates trust and growth into the future by offering services that live up to the needs of today and tomorrow. Services included in-depth market survey and research, logo design, stationary & debit card design, signage, apparel, ads and marketing materials, & digital brand style guide.
The Montrose Regional Library District wanted to update their logo for something more modern and fun. We took inspiration from the art deco style of architecture of the building as well as the colors found in the area. The use of multiple colors in the logo symbolizes the different areas of the library and it also allowed for individuals to pick their favorite color for their personal business card and library card, while keeping the libraries' identity unified.
The Montrose Downtown Development Authority hired me to work on several projects over the last few years including posters, advertisements, logos, banners, etc. for events such as Main in Motion (an annual summer street festival), First Friday Art Stroll, and downtown promotion in general.
Covered in the logo requirements stated by Montrose County representatives, the logo should stand the test of time by representing the area and its surrounding communities in a traditional, but not antiquated way, and should reflect the County’s mission and vision statements. The logo should be legible, scalable, and flexible, designed to be used in a wide variety of mediums including print and digital applications. The logo should incorporate earthy tones, not bright primary colors, and no curly fonts. The logo should appeal to a wide range of diverse viewers. In addition to these requirements, the county wanted the new logo to reflect the major founding blocks of our area, being agriculture (represented by our famous Olathe Sweet Corn) and mining. The logo also includes the major natural landscapes that make up Montrose County including the Gunnison river and the surrounding mountains/plateaus/adobes. Inspiration was taken from the sihlouette of Warner Point. The logo includes traditional elements to convey a sense of establishment, while utilizing clean lines and a timeless font to stand the test of time. It is simple, scalable and versatile.
Visit site “Leanna has done outstanding work for the Montrose Area Bicycle Alliance. She has a unique ability to hear an idea that only exists in somebody’s imagination and make it into a visual product that represents the idea, topic, or business very well. Leanna is easy to work with and communicates very well. She comes with my highest recommendation.”
Farmers Insurance Group, Howard Davidson Agency were in need of new business cards as well as an eye-catching full page ad. The business cards are double sided with the Farmers logo on the back and the agent’s info on the front. Adding the agent’s photo gives the cards a memorable, friendly touch. The solid blue stipe along the bottom wraps around both sides, giving the cards consistency front to back. It was important to keep all marketing materials consistent with the Farmers branding guidelines while adding a unique look.
Custom illustrated logo, two-sided business cards, pop-up banners for trade shows, advertisements for magazines, banner ads, radio show icon, trailer wrap, t-shirt designs, and logo design for VDC Armory (a section of their retail store in Canon City, Colorado).
Horsefly Brewing Co. came to us looking for some custom logos for their popular beer selection. We wanted the logos to reflect the brewery’s eclectic, rustic charm while capturing the distinct features of the individual beers. We also wanted to create a consistent element that would tie them all together…(the horsefly). The designs include hand drawn illustrations and lettering.