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BRAND CLARITY QUESTIONNAIRE

This questionnaire is designed to inspire and bring clarity to help create a meaningful and targeted brand identity.

We will focus on two main areas:

When your brand’s language and visuals speak to both parties, we’ve done it right!

Let’s Get Started!

Name*
First Last
Name of Business or Organization*
Email*
Website
(if you have one)
What stage is your business or organization at?*
- Just starting up
- Been in business for a while & ready for a refresh
What is your story?*
How / why did your business or organization come to be?
What are your brand's core values?*
Your brand values will help you capture your company’s personality and purpose. They help guide your brand’s culture and attract your ideal customers. Without values to guide you, your brand will seem like just any other business—rather than a distinct and recognizable brand. ---------- Example: Whole Foods’ Core Values: •We sell the highest quality natural and organic products available •We satisfy, delight and nourish our customers •We support team member excellence and happiness
What is your top goal for the business/organization this year?*
Describe the experience you strive to give your audience.*
How do you want them to feel? (ex. A high-end, exclusive and luxurious experience where they leave feeling special and satisfied)
Describe your ideal customer.*
How old are they? What are their interests? (Ex. a 35 yr old mom of 2 that is trying to live a healthy, organic lifestyle, has a part time job teaching yoga).
What problem(s) do you solve for your customers?
List 3-5 businesses/organizations that offer similar products/services as yours*
These can be local, national or global. We want your brand to stand out from the rest, so we need to know what other businesses/organizations are doing in your field.
What are some things that make your brand/service/product unique from the rest?*
(ex. fastest turn around time, best quality, more variety, friendly service)
What brands do you admire? (they don't have to be in the same field as you)
Copy and paste a couple links to some logos and/or websites that you like and explain what it is that you like about them. (ex. I like how their logo and website feel so modern, fun and colorful, and how they write in a casual way).
List 5+ adjectives that describe your business/organization.*
ex. (down to earth, cutting-edge, green, adventurous, relaxed, modern, traditional, trendy, playful, professional, bold, fancy/high-end, creative, soft, compassionate, happy, helpful, etc)
What aspects of your brand identity are currently not working?
(ex. The logo is hard to read when scaled down, my marketing materials do not have a consistent look to them, etc)
Is there anything you like about your current brand identity? (if you have one)
Do you like the colors or graphics in your logo? the fonts? the text and photos used on your website? etc.
How should your logo be worded or written out?*
(ex. OmPur vs. Om Pur vs. ompur vs. OmPur LLC)
What is your tagline? (if you have one)*
Do you want one if you don't already have one?
What type of logo are you after?*
- I'm open to ideas
What other marketing materials would you like?
Select all that apply
- Business Cards
- Letterhead
- Envelopes
- Facebook Cover
- Flyer, Postcard or Rackcard
- Sign or Banner Design
- Other
Are there any colors you would like to incorporate into your brand identity?*
Are there any colors you would like to avoid?
Additional marketing material(s):
Any additional comments?

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